2300 Thoughts

Davies Update

Charlie Davies is physically in stable, but critical condition. His public image however is growing at light speed; or maybe even faster, at social media speed.
The team mates, friends and supporters have set up facebook groups, twitter tags, re-tweet please messages, email addresses, and supporting t-shirts. Some big names in soccer have gotten involved in the support of Charlie Davies; Stuart Holden, Brian Ching, Freddy Adu, Chris Wingert, Maurice Edu, Jozy Altidore, Aleco Eskindarian, and Sacha Kljestan.

Countless twitter tweets have been sent to Davies. Family, friends and fans have been sending well wishes for Davies continuously since the accident. A tag has been created for Davies so all his supporters can meet each other and exchange concerns and well wishes for Davies. A number 9 twitter banner has been created that you can add to your twitter picture. Most Davies team mates and family have added the banner. Fans and fellow players alike have been tweeting and re-tweeting well wishes and concerns for Davies since the accident happened.

Davies team mates and friends set up an email account for all the grieving fans to send Davies their well wishes promising that they would print them all off and take them to Davies in the Washington DC area hospital where he is currently recovering. The email address is charliedavies9@yahoo.com if anyone wants to send well wishes to Davies.

Objectivo, a well-known online soccer apparel store has made available a Charlie Davies shirt with a portion of the proceeds going to Davies’s family and his recovery. Several well-known soccer blogs are covering every detail of Davies recovery.

I am really surprised by the intense support Davies and his family is receiving. I think in public relations we really under estimate the power of social media. The publicity Davies is receiving because of loyal fans is truly amazing. Public relations can happen in so many different places and ways.