2300 Thoughts

Forever Orange

I think a MLS team that is really great innovative public relations in fan interaction is the Houston Dynamo. They were the first MLS team to create a social media network for the fans, and they have continued to be the leader in interactive features. Their team blog “Forever Orange” is packed with interactive things for their fans to do. Just in doing some research for this piece I wasted several hours looking at all the cool things they had available to their fans. Some of the best and most unique things the Houston Dynamo Forever Orange page features are

• Game day cartoons featuring Dynamo members and opponents
• Weekly player features
• Forever Orange commercials (in English and Spanish)
• Featured fan blogs
• Video collections from fans and the team
• Fan forum front and center on the home page
• Featured photos from fans and players
• Featured events including games, watch parties, and charity events
• Players pages with links to personal blogs and videos posted
• Chat feature that allows mydynamo members to chat online

I was so impressed with the innovation of the Forever Orange page. The Houston Dynamo has really put together a great place to cultivate truly informed fans. The Houston Dynamo are really building a strong brand by hitting a large number of publics with their current public relations with their fan base. I am sure the Forever Orange page is increasing their fan base, because just from my time spent on the page they have made a fan out of me.