Photo Shop Edit #2

My parents live in Morgan. This is a picture I took of the peacock in their corral.



I cleaned up some of the boards, removed some rocks and the hose.

I used the clone stamp and the marquee tool to remove the unwanted items. I used the dodge tool to lighten the dirt near the barn wall. I used the crop tool to better center the peacock and remove the bright white of the barn walls.

Photo Shop Edit #1

My brother decided to try on our Mommy's leopard print Snuggie...




I decided to make his Snuggie slightly more manly... :)



I used multiple layers, color adjustments through hue saturation, transformations, multiple blur tools, magnetic selection, and the eraser tool to complete this edit.

Photo Shop

Resume Building

Going over what makes a good resume is always a good refresher. The article “How to Avoid Common Resume Mistakes” was really interesting. I liked how the author broke it down into smaller categories. The separation in this article made it easy to follow and easy to quickly reuse again later. This article had an interesting outlook on why/why not to include references on your resume. I liked their reasoning I think it made sense.

The article on Resume 2.0 was absolutely fascinating. I am really excited about the possibilities for my resume. I am glad that in JCOM 2160 we will be making 2.0 resumes. I have already started mine. I have most of my activities linked. I can’t wait to get it online.

Reading One

Netiquette

I definitely think everyone that ever wants to use the internet in any way should be forced to read “The Core Rules of Netiquette” article. This article touched on so many of the netiquette problems I encounter on the internet every day. I would actually support the full book becoming a required reading for every university and high school in the world. Netiquette is so important yet too often overlooked. I really liked their guideline to “Remember the Human.” I think part of the reason people are so rude on the internet is because they will never see the person they are being so rude too, and the fact that the person will never even know who was rude. They might even live next door to each other and not know because of ridiculous screen names. These readings made me think that a good way to remove some of the netiquette problems is to get rid of screen names and force people to post their real names with their comments so there is more accountability for the terrible things they say online. I think this added measure of accountability would help some really rude people think twice before posting.

Online Reputation Memo

MEMORANDUM
TO: Jeff Skidmore
FROM: Jill Little
DATE: December 8, 2009
SUBJECT: Online Reputations

Jeffery D. Skidmore Online Reputation

When I Google searched you, Jeffrey D. Skidmore the first link was to your blog the Draft Press Release 2: Image Management post. The second was your blog again, this time your Day 9 post about eating healthier and losing weight came up. I do not really understand why these two posts came up first before any of your other posts from your blog, but these two posts is what the world is seeing first about you.

After typing in Jeffrey D. Skidmore Utah State University I was able to locate your LinkedIn profile as the third link from the top of the first page. All I really found out from this was that you have made one connection on LinkedIn. Because I already knew you were a Public Relations Student at Utah State University, your viewable profile also had your expected graduation date at 2010.

Jeffrey D. Skidmore Utah State University also brought me to your Hard News Café article “Dents and dings worth the raw fun of rugby, players say” twice; making you the third, fourth, and fifth link under this search title.

When I searched for Jeffrey D. Skidmore Public Relations your blog post Draft Press Release 2: Image Management came up first on the list, and your LinkedIn profile was the third link available.

I would say that all of your online reputation is positive. One suggestion I would have for you is to update and really use you LinkedIn profile because it seems to come up regularly and it is a good place to store useful information about you for potential employers since they will already have multiple examples of your writing abilities.

2300 Thoughts

Look Who’s Talking…

I think the Seattle Sounders FC is doing a fantastic job with public relations. They have over 20,000 season ticket holders and always pack Quest Field for Sounders FC games. The thing that Seattle Sounders FC is doing in public relations that I think is really smart is their use of well educated, intelligently placed spokes people.

Seattle Sounders FC can boast an elaborate array of “celebrity” spokes people including:
Franchise owner: Drew Carey
Team Captain and former United States National Team Goal Keeper: Kasey Keller
Former Arsenal FC and Swedish National team star: Freddy Ljungberg
Major League Soccer All Star: Freddy Montero
Team Manager (head coach): Sigi Schmid

All of Seattle Sounders FC’s spokes people have great credibility and have launched campaigns for Major League Soccer and for the Seattle Sounders FC. These campaigns are doing more than fighting for their individual causes; they are spreading the branding of the Seattle Sounders FC and Major League Soccer.

Drew Carey appeals to people who may not have ever watched soccer before, but now are becoming slightly more interested, if only to find out what that funny guy is talking about now. I think his reach is going much farther toward the non soccer fan or even the casual soccer fan. He has done wonders for getting the less than dedicated soccer watchers to attend games and buy merchandise.

Kasey Keller is helping to get support and respect from long time United States National team fans. Seattle Sounders FC is a Major League Soccer expansion team. Typical expansion teams do not receive much respect, but having a legend like Keller between the pipes has really helped the Seattle Sounders FC get off the ground in Major League Soccer.

Freddy Ljungberg is an international football icon. Through his stardom with Arsenal and the Swedish National Team Ljungberg is bringing international attention to Major League Soccer. His reach is with the incredibly dedicated soccer fans from overseas that are suddenly interested in how he is doing in his new league. He is helping Major League Soccer to gain international respect.

The reason I think Seattle Sounders FC is doing such a good job with their public relations campaign is the fact that it does not look like a public relations campaign to most people. They made diverse selections that are hitting multiple publics at the same time. Keller inside the United States, Ljungberg in Europe, Montero in South America, Carey to the non soccer publics, and Schmid to the administrative levels in Major League Soccer. Great public relations planning and execution by Seattle Sounders FC.

2300 Thoughts

The New York Times <3’s Villains

The New York Times printed a “puff piece” interview based article on recent You Tube villain Elizabeth Lambert. Lambert made several aggressive tackles and just downright violent plays in a NCAA Women’s soccer match versus Brigham Young University on November 5, a semi final game in the Western Athletic Conference Championship.

Lamberts “fame” rose as clips from the game reached ESPN’s Sports Center meriting commentary from former United States Women’s World Cup Champion team Captain Julie Foudy. The clips were then seen thousands of times on You Tube, professional and personal blogs, and via several other social media outlets.

In a previous post I thought that New Mexico would need to get some good public relations flowing to try to salvage some of their once good reputation. Well I am happy to say that New Mexico’s public relations professionals did not disappoint me. They have already been out in full force trying to manage the crisis situation they have been handed.

On November 18, there was an article about the incident in the New York Times. Lambert was interviewed, and painted to be an angel that was provoked and is being attacked and treated terribly since the incident all at no fault of her own. All the blame for her actions was nicely diverted to other players on both teams, the referee, and her coach.

The article is clearly polarized starkly in favor of Lambert, and her apparent cause. I definitely think this is the first of many public relations moves by New Mexico. Getting an article in the New York Times is a great start. They certainly still have a long way to go to smooth Lambert’s actions over in the soccer community. Just reading the comments will tell you that.

I think this type of article might help to get some of the people that just saw the video to take pity on Lambert, but not the soccer community, especially not soccer players. Someone that has been in games just as intense and just as important will not allow her to use a “get out of jail free card” on this one. Her actions were pretty fierce. They have a long road ahead to reach their desired public.

I think New Mexico really missed the mark with this piece. I think their most important public is soccer players/fans and I think this article will only make them more upset; as illustrated by the comments and blogs already commenting on this article published by the New York Times. It will be interesting to see what New Mexico’s next move is.

2300 Thoughts

Social Media?

How serious should public relations professionals really get about social media? Consider the number of users on Twitter, Facebook, Second Life, You Tube, and your head starts to hurt just a little bit. The opportunities for public relations through these new forms of media are absolutely endless. I would dare say that most of them have yet to be found and utilized to their fullest potential.

Social media can help you track the number of people talking about your clients, and even what they are saying about specific products or services they are providing. Giving you instant feedback on what the public really thinks about your company. With those amazing opportunities and information packs social media also provides multiple challenges for public relations professionals.

Before social media a broken guitar would not have even registered on the scale of public relations problem, but thanks to social media it is now labeled as a crisis! Social media gives customers a place to talk about different products, relate to each other’s experiences with the product, so if that experience is not good, the experience will travel at least twice as fast, and now result in a crisis.

I am learning something new about social media every day. I think the impact that social media is having on the world is greatly underestimated by public relations, and marketing professionals. In my opinion a smart public relations firm would be getting on board with social media and hiring some young fresh public relations graduates who understand social media to launch their clients “social identity.” Sometimes who you appear to be online is more powerful than who you actually are.

2300 Thoughts

The Power of the Fans

ReAL Salt Lake has made it to the Eastern Conference Final against the Chicago Fire, but the game is going to be played in Chicago, at the Chicago Fire’s home stadium. Since the fans at Rio Tinto stadium have been so instrumental for ReAL Salt Lake this year ReAL Salt Lake’s public relations department decided to make a great public relations move…

Create a blitz of Facebook fans, trying to get more fans than the Chicago Fire have on their Facebook fan page before game time! It has really created a unified group of fans online. The goal is to reach 7,000 fans (the Chicago Fire have 6,000 and something) by Saturday morning before the team leave their hotel to head to the field. So in a nut shell they wanted to get 7,000 fans in two days, well I think they will make it. On Friday at 3:00 p.m. they had 6,976 fans on their Facebook page.

It is really amazing the power of social media in marketing, image management, branding and so many other facets of public relations. I think ReAL Salt Lake was super smart in this social media blitz. They were smart to turn to social media and they really created lots of buzz around this game.

They also encouraged their Twitter followers to become fans of the team on Facebook. Their blog has really improved and was a great place for them to also promote this fan page blitz to “put out the Fire in Chicago.” I think the play on words really helped them get more “fans” and increase the team loyalty and indirectly promote the game and encouraging fans to remember to watch this crucial away game for ReAL Salt Lake.

I think ReAL Salt Lake has hit a home run with this simple media campaign that really did not cost them anything, just a little time and maybe some research to find out about the Chicago fan page on Facebook. I think it was very well done and nicely executed. I certainly hope they make it to 7,000 fans by their deadline.

2300 Thoughts

Social Promo

I have been getting several promotional codes and offers through my Facebook and Twitter accounts. More and more companies are getting in on the action of using social media to their advantage. I think social media is a great way for small companies to effectively advertise with little to no budget.

I think giving out promotional codes and offers though social media networks is really increasing loyalty for these companies, and helping them target their already loyal customers. I know that I have spent more money with companies that are sending me promotional material through social media outlets, because I know about the opportunities earlier than I did before, and receiving it over social media almost makes those receiving the promotions feel like it is a personal invitation more than just a mass mailing would have in the past.

I have been receiving multiple promotional codes that are only available to Twitter followers, or Facebook fans. Sending promotions to your followers or fans has really helped companies know what people are already their loyal customers and then reward them and enhance their loyalty through these social media outlets. I think companies really need to jump on this social media wave before it runs out. There are so many amazing opportunities for companies through social media.

I am excited to graduate and start helping companies better utilize social media for their public relations. I think the possibilities are endless for social media. I am sure by the time I graduate all the stages for social media will be completely different, but equal if not more influential than the ones that are currently available.

2300 Thoughts

New Mexico Needs PR

New Mexico’s Elizabeth Lambert's actions against Brigham Young University players in Mountain West Conference tournament will certainly require the school and especially their sports department to kick public relations into full gear. I would guess that a crisis management plan was not readily available for what resulted from Lambert’s actions on the field. I am sure however that now the Lobo’s are running full pace in crisis management.

The video of Lambert “attacking” several BYU players made an appearance on ESPN’s Sport’s Center with former United States National team captain Julie Foudy. After the national coverage on ESPN countless newspaper and blog sites picked up the video and started adding their commentary to the actions of Lambert during the game.

On You Tube Lamberts “fame” as grown faster than anyone would have expected, thank you social media! Lamberts video on You Tube has already reached 31,252 views on You Tube alone not even including all the views on ESPN’s page and other blogs and news sources. Sources say that Lambert’s video has received more views faster than the famous You Tube clip Bubble Boy.

New Mexico has already handed down an indefinite suspension to Lambert, but I have a very good feeling that it will not be enough to regain their once good name. It will be very interesting to see the public relations that comes out of New Mexico regarding this game. They have been thrust into the spotlight with far less than favorable circumstances.

I think they need to do some social media public relations with all of their sports, and their current students and fans. I think this will probably affect them and the way they support their sport teams. I can also see a need for some public relations to other schools that they will be playing next season, making sure they know their players will be safe and treated with respect. I think it will be pretty hard for New Mexico to schedule pre-season matches next year. No one wants their star players hurt before the season even starts.

This story is far from over and will be interesting to follow and see how all sides react to this new found fame.

2300 Thoughts

4-H: Cruel to animals and kids

I am obviously very biased on this topic, because I grew up in an agriculture income based home, but I think this article is just too over the top! I had to comment on it. I think the best part of this article is the disclaimer at the bottom of the article. It is actually hilarious. It makes the article sound like an infomercial. I wonder if the article was actually just paid space written to look like an article.

The “points” made in this article are really quite laughable actually. The things it talks about as cruel and unusual punishment either are exaggerated situations, not common practice, or are mere facts of life that no one can change. Sorry that you got attached to a product that lost its value in its current stage, so it was sent somewhere it would have a value and that hurt your feelings. Death is a part of life.

The best part of this article though is the fact that they mentioned the little girl’s PETA water bottle and how it was not accepted well at the local fair. Why is that news? Everyone knows it would not be accepted well there. If an organization was taking away your livelihood you would not be a fan of their merchandise either. I don’t know why that was such a big deal. In fact I don’t think it was as big of a deal as the article makes it out to be. I think this is another one of PETA’s methods to get people interested in their cause.

“Like most little girls, my stepdaughter loves animals. She joined a local 4-H club when she was 9, solely because "cows are cool."” Cows are cool? Who even says that? I have heard one person actually say/believe that statement, and she is a rancher. This opening paragraph already makes you think that everyone is like this little girl, when in reality I think she is probably pretty alone in her love for cows.

Unfortunately I think it is a great approach for PETA to be taking. I think they are deceiving readers and creating an unrealistic reality for readers. They are trying to use this feature story as negative public relations for the 4-H, and staging it though a person who assumedly knows something about 4-H and has a family connection. Yea they sound really unbiased we should find out what there opinion is. And hilariously his stepdaughter is still in 4-H so apparently it is not as bad as he makes it out to be.

I wonder how much this article will actually affect the 4-H organization. It will be interesting to see if there is any follow up on this article by the 4-H. I doubt they will even notice this ridiculous article was written.

2300 Thoughts

Who ordered the rap?

Four teen boys in American Fork attempted to rap their order at a local McDonalds. Later that evening following a high school volleyball game the boy’s car was pulled over and they all received a citation for disorderly conduct resulting from the attempted rapped order.

What! They received a disorderly conduct citation for rapping? What did they do that was disorderly? The way they were talking? How is that even possible? Well apparently in American Fork it is very possible. I personally think that this whole event will cause a big stir and result in abundance of very negative publicity for the McDonalds location, and the police in the area.

I found out about this story via facebook. (Yes, you may now insert social media plug here) After reading the story and watching the video clip available online I am sure this will cause a negative movement towards the local police and the McDonalds location by more than just the local high school students.

The comments on this story were very passionate and very negative towards the McDonalds location and the local police force. I am sure both the police and the McDonalds location will have to do some image management promotions following this stories publication and mass viewing following several social media venues.

I think both the McDonalds and the police did not look ahead in this situation to see how this little mishap will affect them and their image. I am very interested to see how they try to combat the wave of negative media they will be soon receiving. This is a good time for their public relations personnel to panic. 

2300 Thoughts

No Tweet Apologies

United States Mens National soccer team star forward, Jozy Altidore was recently fined an undisclosed amount, and benched for one game at his current club Hull City for apologizing for being late to a match. Altidore publicly apologized via his twitter account for being late to the match. However, Hull City manager Phil Brown was not pleased with his young striker’s decision.

Brown did not want the team’s business being so readily available online, but Altidore seemed to want to make sure everyone knew that he was sorry for his tardy arrival. Altidore is only 19 years old, and frequently posts updates for his fans on his twitter account.

The tardiness of Altidore was not in the main soccer media until Brown threw a hissy fit. I think that Altidore tweeting about his tardiness was not that big of a deal. In fact my personal bias is that I like it and it made me respect Altidore even more. I think the public relations blunder came on Brown’s part making such a big stink about the tweet.

Rumors are now that Brown is soon to be released by Hull City. Not only for this instance of course, but his constant media/public relations blunders combined with lack of performance on the field has caused Brown’s job to be called into serious consideration.

I think this goes to show how much public relations affect everything around us. Every industry is affected by public relations. After the final decision is made on the current manager of Hull City it will be interesting to see what kind of public relations move Hull City makes. They have some very unhappy fans that will need to be soothed by more than just improvements in the teams play.

2300 Thoughts

Yankees Vision

I recently purchased a vintage designed New York Yankee shirt. It is a replica of Mickey Mantle’s jersey. Amazon is currently carrying several such shirts. Babe Ruth, Joe DiMaggio, Mickey Mantle and others are available right now. Interestingly enough at a slightly lower price than a similar designed shirt for the team’s current players.

I think that is absolutely ingenious public relations. Those guys are legends. Even people who are not New York Yankee fans that I have talked to have gone out and purchased shirts. What the New York Yankees are selling is not so much a shirt, as a memory. A memory of the “good old days” even though the people I know that purchased the shirts were not even alive during the reign of the Babe, they somehow still feel a connection to that time in baseball.

I think the New York Yankees have really hit this one on the head. The idea to sell vintage jersey replica shirts for a slightly smaller fee is a wonderful public relations move on their part. One of my friends purchased a shirt after I told them about their availability to try to illustrate to her new boy friend that she had indeed been a New York Yankee fan for a very long time.

2300 Thoughts

Bullet-proof vests warning for 2010 World Cup

Countless papers all over the World are reporting on how the German Mens National Soccer Team will have to wear bullet-proof vests during their stay in South Africa in June 2010 for the World Cup. The Germans a heavy favorite to win the cup are apparently also a heavy favorite to come home injured or even worse.

The crime rate in South Africa has come under intense fire as the World Cup quickly approaches and reports are starting to research the area their teams will be playing in. Already several reporters have been robbed in the country while writing articles for the World Cup preview.

Several reporters have shown great concern for the level of crime in South Africa and have tried to have the cup moved to a safer location, but have failed miserably. FIFA will never admit to committing such a ridiculous error as to schedule their largest, probably just the largest event in the world in a location unfit for its players to be in. Several players’ safety have specifically been called into question including German super-star Michael Ballack.

Reports on the added security measures still falls short of what many nations consider secure. All players are strongly encouraged never to leave the team hotel except for team sanctioned transfers to games. Team sanction transfers will consist of personal body guards for most if not all of the players in the cup.

The selection of South Africa for the 2010 World Cup still baffles me. The negative press that FIFA is receiving is really astonishing. I think this decision will cost FIFA thousands of dollars in promotions after the cup, and security measures to keep the teams safe during the cup. I think it will be interesting to see the attendance rates of this cup compared to other cups.

I really worry that this situation can quickly escalate from a blunder to a complete crisis if a tragedy were to occur involving a World Cup player. If I were in the public relations department of FIFA I would be doing everything I could to make sure this does not escalate into a huge crisis. I would be encouraging FIFA to spend all the money necessary to make sure that nothing goes wrong during this World Cup. All eyes are going to be watching and focusing on the questionable decision to hold the cup in South Africa.

Press Release 4: Final

NEWS RELEASE

October 23, 2009

FOR IMMEDIATE RELEASE

Kristen Call
Activities Committee Chair
801-791-3249

FREE HALLOWEEN CARNIVAL IN MORGAN COUNTY
October 26 at Rees’s Ranch

MORGAN, Utah – A free Halloween carnival will be provided on October 26 from 6 p.m. till 10 p.m. at the Rees’s Ranch by members of the Morgan 10th Ward. The entire community is encouraged to come and enjoy the festivities that will be provided.
“The carnival will have something for everyone. Please bring your entire family” said Ward Activities Committee Chair Kristen Call. During the carnival humorous black and white Halloween films will be shown. A spook alley will be provided for the older, or maybe just the braver, carnival attendees. An array of traditional carnival games and activities provided.

Carnival games and activities will be set up and color coded to differentiate age appropriate games. Ages will be broken down, and marked as follows: 3 years-old and below, yellow; 4-7 years-old, purple; 8-12 years-old, orange; 12 years-old and up black. Carnival games will range from traditional to innovative depending on age group.

Carnival games will include Mummy Bottle Toss, Spiders Web Donut Race, Pumpkin Bowling, Frankenstein Bean Bag Toss, and a Graveyard Dig. All the games will provide prizes to participants of all ages. Children are strongly encouraged to dress up for the carnival.

Community sponsors will be helping to provide complimentary refreshments at the carnival including: caramel popcorn, cookies, candy corn, apples, cup cakes, pumpkin ice cream, and warm apple cider.

The spook ally will be held in the old barn adjacent to the Rees Ranch shop. All events will be marked with large Halloween signs. The spook alley has no age restrictions and is considered appropriate for all ages. “We want parents to know they can bring children of all ages to the spook alley, we have real people in the barn, not fancy machines that know no age limits,” said Bishop Durrant.

The Rees family have graciously allowed for this community event to be held on their property. “We are excited for the carnival. We hope it becomes a Morgan tradition” said Megan Clark, a Rees family representative.

Multiple groups have already contributed several hours preparing for the carnival; including the Rees family. “We have spent the past week preparing fields to accommodate easy parking,” said Scott Rees, head of the Rees family. The 10th Ward has set a goal to have at least 100 families attend the carnival. The Rees family has reportedly prepared enough parking to accommodate at least double the 10th Ward’s goal.

Jill Little
Public Relations Specialist
jill.little.7@gmail.com

-END-

2300 Thoughts

Davies Update

Charlie Davies is physically in stable, but critical condition. His public image however is growing at light speed; or maybe even faster, at social media speed.
The team mates, friends and supporters have set up facebook groups, twitter tags, re-tweet please messages, email addresses, and supporting t-shirts. Some big names in soccer have gotten involved in the support of Charlie Davies; Stuart Holden, Brian Ching, Freddy Adu, Chris Wingert, Maurice Edu, Jozy Altidore, Aleco Eskindarian, and Sacha Kljestan.

Countless twitter tweets have been sent to Davies. Family, friends and fans have been sending well wishes for Davies continuously since the accident. A tag has been created for Davies so all his supporters can meet each other and exchange concerns and well wishes for Davies. A number 9 twitter banner has been created that you can add to your twitter picture. Most Davies team mates and family have added the banner. Fans and fellow players alike have been tweeting and re-tweeting well wishes and concerns for Davies since the accident happened.

Davies team mates and friends set up an email account for all the grieving fans to send Davies their well wishes promising that they would print them all off and take them to Davies in the Washington DC area hospital where he is currently recovering. The email address is charliedavies9@yahoo.com if anyone wants to send well wishes to Davies.

Objectivo, a well-known online soccer apparel store has made available a Charlie Davies shirt with a portion of the proceeds going to Davies’s family and his recovery. Several well-known soccer blogs are covering every detail of Davies recovery.

I am really surprised by the intense support Davies and his family is receiving. I think in public relations we really under estimate the power of social media. The publicity Davies is receiving because of loyal fans is truly amazing. Public relations can happen in so many different places and ways.

2300 Thoughts

Charlie Davies

Tuesday October 13, 2009 at 3:15 a.m. United States Men’s National Team starting forward Charlie Davies was in a fatal car accident. Three people were in the single car accident; Davies, an unidentified driver, and a young female that passed away during the early morning accident. Davies was wearing his seatbelt in the passenger seat and sustained major injuries. Davies, 23, is facing an arduous six- to 12-month recovery and extensive rehabilitation after undergoing surgery for a broken right femur and tibia, a broken left elbow, facial fractures and a lacerated bladder. Davies was taken out of critical condition on October 19.

The opening paragraph is only background information since I am pretty sure no one except for huge soccer supporters know the details about this situation, or even that it happened. The public relations surrounding this situation have been really remarkable I think. Davies’s team mates and fans have initiated huge amounts of publicity support for Davies.

The United States Men’s National Team played at RFK Stadium on October 14, in a World Cup Qualification match against Costa Rica, a game Davies would have started. During the ninth minute the entire crowd stood and held up sheets of paper with “9” on them, to show support and well wishes for Davies. Nine being the number Davies wears on his jersey for the United States National Team. The same thing happened at Rio Tinto Stadium in Salt Lake City during the ninth minute of the Major League Soccer game between ReAL Salt Lake and the New York Red Bulls.

At the ReAL Red Bull game both teams and the referees all wore “Davies 9” shirts during the National Anthem and team introductions to show their individual support for Davies and his family during this hard time for them.

I think the support during these two games is really remarkable and interesting because supporters groups created the signs, provided printed copies of the signs and encouraged wide participation of other fans. I think this is unique because these fans have reached the point of taking action and even recommending the product that is I guess Charlie Davies. I think the free public relations the Davies brand is receiving is really amazing and just goes to prove that if you are good at what you do people will notice and support.